About
Operators & scientists who've shipped weird, wonderful things.
Lab 2.0 takes its cues from two formats that move people to think differently — TED Talks and A&E's Iconoclasts. Curated voices. Honest conversation. Public commitment to a new idea.
The Neuroscience
Psychological safety is the brain state for innovation — and silliness is the fastest on-ramp.
Dopamine
Novelty + autonomy boost idea generation and productivity by 22%.
Oxytocin
High-trust orgs report 76% more engagement and 50% higher productivity.
Cortisol
Threat-state teams lose significant working memory bandwidth.
Endorphins
Shared laughter lowers social barriers and accelerates trust.
The Team
Bob Christopher
Co-Founder — Founder / Operator • Multiple Exits
Lab 2.0 founder @ Panasonic. Decades shipping novel hardware and experiences. Brings the operator and the inventor.
Shannon Smith, J.D., M.S.
Co-Founder — Neuroscience • Curiosity Architect
JDMS founder. Neuroscience-based facilitation. Designs the brain state every Lab is engineered to produce.